We are a private equity firm with deep expertise in value-added manufacturing and consumer lifestyle marketing. Asaba Group Holdings is more than an investor. We are transformers. We make controlling equity investments. We uncover value by reshaping the strategies and structure of our acquisitions. Our approach includes launching new initiatives, making transformative acquisitions to add to existing companies and upgrading technologies.
Our history of successfully executing transactions began in 1999 when our predecessor, The Asaba Group, a strategy and business improvement consultancy, begin executing transactions in a broad range of disciplines including acquisition financing, product planning and business strategy on behalf of clients. When the consultancy evolved into Asaba Group Holdings, we leveraged our experience and knowledge as advisors to execute our unique investment strategy, which has consistently resulted in the creation of world-class, industry-leading companies.
From locations across America, Asaba Group Holdings' companies provide products and services to companies and consumers USA, Europe and Asia. While continuing our commitment to internal growth and the growth of our customers, we will also target progress as a true global business. Broadening our international coverage will enable us to deliver enhanced levels of value as a partner supporting our customers’ innovations.